April 20, 2026

Luis Pérez-Sala, Hispano Suiza Driver Ambassador: the driver behind the heart and soul of the Spanish hypercar

  • A former Formula 1 driver, Spanish Touring Car Champion and renowned test driver, Luis Pérez-Sala brings his expertise to the Hispano Suiza hypercar.
  • Pérez-Sala has been involved since the Hispano Suiza project began in 2019 and has played a key role in the evolution of the Hispano Suiza Carmen into the Sagrera.
  • Transferring his know-how to technicians, mechanics and engineers and every kilometre behind the wheel, have been instrumental in defining the essence of the most advanced Spanish hypercar of all times.

Luis Pérez-Sala has been part of the Hispano Suiza project since 2019 as a Driver Ambassador and test driver. His experience at the pinnacle of motorsport and his in-depth understanding of the dynamic behaviour of all types of cars have been instrumental both in the creation of the Carmen and in its development into the Sagrera, contributing directly to the character of the most advanced Spanish hypercar in history.

Pérez-Sala is one of the few Spanish drivers to have competed in Formula 1. Born in Barcelona in 1959, he spent two seasons with the Minardi team, in 1988 and 1989, during which time he finished sixth in the 1989 British Grand Prix, a particularly significant result for one of the more modest teams on the grid. His sporting career also includes notable appearances in Formula 3000, the Spanish GT Championship and the Spanish Touring Car Championship, which he won in 1991 and 1993.

Following his time in motorsport, he embarked on a new career path focused on vehicle reviews for those looking for a new model, as well as motorsport management. He worked as a test driver for Spanish newspaper El País, where he drove and assessed hundreds of models, sharing his technical insights with readers. He also collaborated with the RACC’s Young Drivers programme and served as Team Principal of the HRT Formula 1 team. In 2019, he joined the revived Hispano Suiza project, participating from the outset in the development of the brand’s new generation of vehicles.

“Hispano Suiza holds a very special place in automotive history. It was a Spanish brand that managed to position itself at the global forefront, with high-performance vehicles and a level of refinement that made it a benchmark for international high society during its early years, from 1904 to 1946,” explains Pérez-Sala, now the company’s Driver Ambassador.

“My relationship with the Suqué Mateu family gave me a first-hand insight into the scale of the project and the care with which it had been crafted. When Hispano Suiza CEO Sergio Martínez Campos asked me to join as a development driver, test driver and brand ambassador, I saw it as both a responsibility and a source of pride. From my position, I have the opportunity to help shape the experience an owner will have behind the wheel of a Hispano Suiza, something particularly significant when we’re talking about one of the most exclusive cars in the world,” he adds.

Throughout his sporting career, Pérez-Sala stood out for his ability to get the most out of the resources at his disposal, even in technically demanding situations. His approach has always been based on a detailed analysis of the vehicle, a precise interpretation of each track session, and constant communication with engineers and mechanics, all aimed at optimising performance, comfort and safety without compromising the brand’s design identity.

A dream job comes with a great deal of responsibility

Luis Pérez-Sala highlights the extraordinary performance of the Hispano Suiza Carmen, Carmen Boulogne and Carmen Sagrera models, each delivering over 1,100 hp and 1,160 Nm of torque. These figures reflect the advanced technological development of the brand’s electric hypercars and the rigorous validation work carried out over years of road and track testing.

“Today’s Hispano Suiza cars are just as impressive on the outside as they are on the inside. Externally, they evoke the Xenia Dubonnet, reinterpreted by the design team led by Francesc Arenas based on a 1930s design. Behind the wheel, however, it handles like a true racing car. “The first time I saw it, it really caught my eye, and even more so when I drove it: a true hypercar, with enormous power and acceleration that takes your breath away; capable of impressing even those who have driven Formula 1 cars,” he says.

Pérez-Sala has been involved in this generation of hypercars since the brand’s revival in 2019. His experience and in-depth knowledge of the development of all types of road and racing vehicles led Hispano Suiza to seek his services; and his personal connection with the Suqué Mateu family, owners of Hispano Suiza since its foundation by Damián Mateu and Marc Birkigt in 1904, prompted his involvement in the project.

Over the years, Pérez-Sala has tested the vehicles in a wide variety of environments during the development phase, from icy roads in Andorra to high-temperature conditions in Andalusia, validating the performance of the model and its components – particularly the batteries – in extreme situations. It has also undergone track testing, mainly at the Circuit de Barcelona-Catalunya, considered the brand’s home, as well as at Castellolí, Calafat and Ronda. Off the track, the electric hypercar has been driven through cities such as Barcelona, Miami, Carmel in the vicinity of the Pebble Beach event, and Madrid, as well as various urban environments in Catalonia with a view to optimising its efficiency. Wherever it appears, the model generates considerable excitement among the public.

“From the moment the car touches the tarmac, a continuous process of validation, fine-tuning and development begins. We want the customer to experience the performance of a genuine hypercar developed using technology derived from motorsport,” he explains.

“During the thousands of kilometres of testing, we focused first on ensuring that everything worked properly in all conditions, and then on fine-tuning the ride quality. We also paid particular attention to safety, comfort and attention to detail, as these are an essential part of the high-quality experience we want to offer our customers,” he adds.

Hispano Suiza’s current Driver Ambassador maintains close contact with the company’s management, led by its CEO, Sergio Martínez Campos, and the rest of the team. As a result, he regularly takes part in strategic meetings and in the test programmes organised by the technical team. He also takes part in international events where the brand requires a top-level driver, including the Goodwood Festival of Speed, where the company has been present at several editions. Furthermore, he accompanies Hispano Suiza vehicle owners on their first drives, strengthening the direct link between the brand and its community of owners.

Media Contacts:

For more information about Hispano Suiza, please contact the press office: press@hispanosuizacars.com

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March 5, 2026

Hispano Suiza delves into the challenges of technology in Prime Video’s “Day One” series

  • The Hispano Suiza Carmen Sagrera joins the cast of ‘Day One’, a new Prime Video series, set in Barcelona during the Mobile World Congress.
  • In the series, the hypercar belongs to Diskin—played by actor Jordi Mollà—owner of a large technology company and one of the leading characters.
  • The presence of the model reflects the connection between technology, design, and mobility, values that define both the brand and the city of Barcelona itself.

Hispano Suiza has collaborated with the new series Day One, an international Prime Video production set in Barcelona that explores the relationship between innovation and humanity in the digital age, against the backdrop of the Mobile World Congress, one of the world’s most important technology events, which gathers around 110,000 visitors every year, now celebrating its 20th anniversary.

The Hispano Suiza Carmen Sagrera, the brand’s latest hypercar unveiled in 2024 to mark its 120th anniversary, appears in the series as a natural part of the technological universe in which the story unfolds. In the series the hypercar is owned by Diskin, an influential technology entrepreneur played by Jordi Mollà, whose vision represents both the transformative potential of innovation and the risks associated with its evolution.

Set in some of Barcelona’s leading technological enclaves, Day One follows the story of Ulises Albet, played by Álex González, a computer prodigy who returns to the city after a decade away from the sector to face a new technological weapon that could have serious consequences for humanity, reflecting the dilemmas that technology can pose when not used responsibly. The cast is rounded out by Alba Planas, Asier Etxeandia, Renata Notni, and Iván Massagué, with a special appearance by Mireia Oriol.

Filmed in iconic locations of innovation —such as the Barcelona Supercomputing Center (BSC-CNS), the ALBA Synchrotron, Talent Arena, the Collserola Tower, Pompeu Fabra University (UPF), the Torre Glòries viewpoint, and the 22@ district—the series turns the city of Barcelona into an additional character in the story, a setting where technology and humanity live together in constant tension.

Day One consists of six 45-minute episodes and was directed by Marta Pahissa and Víctor Cuadrado, with a script by Cristina Pons, Luis Arranz, Luis Moreno, and Juan Salvador López. It was produced by Zebra Producciones, NewCo Audiovisual, and Documentales en Canarias S.L., with Barcelona Mobile World Capital Foundation as associate producer and 3Cat as a participating producer.

In this context, the Carmen Sagrera is integrated as a contemporary representation of advanced mobility. Its design and technology visually reinforce a narrative environment aligned with the values of innovation and technological evolution present in the series.

With this collaboration, Hispano Suiza continues to expand its presence in the cultural and audiovisual sphere, exploring new connections between automotive, technology, and digitalization.

Sergio Martínez Campos, CEO of Hispano Suiza, said: “For our brand, being part of Day One means bringing a vehicle that represents our technological vision and our commitment to innovation to screens around the world. Since our origins, Hispano Suiza has been closely linked to technological development, and participating in a production set at the Mobile World Congress reinforces that natural connection with the global ecosystem of technology and mobility of the future. Our relationship with the Mobile World Capital Barcelona Foundation and the Mobile World Congress is solid and ongoing; two years ago we presented our technology through an experience with our simulator, and today we are doing so with the actual vehicle, projecting our vision of the future through design, engineering, and innovation applied to the automobile.”

Hispano Suiza, a technological benchmark at the Mobile World Congress

As part of Mobile World Congress 2026, Hispano Suiza accompanied the launch of Day One with a series of activations in Barcelona, where the Hispano Suiza Carmen Sagrera was present at various events linked to the technological and audiovisual ecosystem of the event.

The brand participated in various initiatives organized around the Mobile World Congress. From March 2 to 4, the Hispano Suiza Carmen Sagrera was on display in the MWC’s Talent Arena, reinforcing the connection between advanced mobility, technological innovation, talent, and digital creativity. On March 3, the stand was visited by institutional representatives and professionals from the technology sector. Likewise, on March 4, a round table discussion was held on the technological challenges facing the automotive industry today, with the participation of Sergio Martínez Campos (CEO of Hispano Suiza) and Juan Fernández (Technical Director of Hispano Suiza), moderated by Pipo Serrano (journalist specializing in innovation, board member, and strategic advisor on communication, narrative, and branding). The discussion addressed issues related to innovation applied to the automotive world, as well as the impact of regulation and cybersecurity on the sector.

The calendar culminates with the official premieres of Day One, which took place yesterday in Barcelona and will premiere on March 11 in Madrid. At both events, Hispano Suiza will actively participate in the experience by showcasing its vehicles, thus consolidating its integration into the narrative and promotional universe of the production.

The series will premiere globally on March 13 on Prime Video. Watch it HERE!

Media Contacts:

For more information about Hispano Suiza, please contact the press office: press@hispanosuizacars.com

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