We live in an increasingly homogeneous world, structurally designed to replicate patterns capable of generating a mass industry, pursuing efficiency and optimizing efforts and costs. Only the brave, daring or unaware dare to break away from the norm.
The tendency to replicate everything, and for everyone, is inherent to the day-to-day life of contemporary society. A society that dresses a certain way because it’s fashionable, entertains itself as dictated, or flatters the same icons.
Therefore, it is risky, to say the least, to step out of this mold and move away from the norm. And precisely this risk gives daring adventurers the possibility of cherishing something truly unique. That uniqueness, a characteristic of artists who dared to break the mold, was responsible for allowing us to dream of the lights and shadows or the provocative strokes of unique geniuses such as Dalí or Picasso, among others.
Today, those who knew how to bet on that boldness can count on their works as part of their legacy. Works that, in the eyes of our homogeneous world, are considered an unattainable luxury. Even so, the mistake is to only conceive the final piece as a luxury. As extraordinary as that piece is, so is the approach of the person who swims against the current, and dared to break away from the established norm.
In this way, what’s easy or accessible is that which can be replicated, that which is designed once and copied as many times as people wish. On the contrary, something unique is designed on one occasion without the possibility of being recreated.
Since its inception, Hispano Suiza has stood as an antidote to attain coveted and sought-after uniqueness, a distinction that allows us to continue dreaming of excellence and uniqueness. The objective: to find beauty in that which is different, in that which is unique.
And that’s what the Daughter team captured in our brand video. The creative agency, together with Fil Fury as director of the film, were charged with capturing Hispano Suiza’s DNA, and presenting the outcome to the world a few weeks ago. With a combination of real images and CGI, along with a powerful and captivating voice, Daughter Studio created a modern and striking visual piece, maintaining Hispano Suiza’s essence at all times.
One of the features that has most characterized Hispano Suiza over the years is its dynamism. Ours is a company in constant movement, adapting to space and time, as well as to trends and technological advances. An attribute that still prevails today, with a Hispano Suiza that has not stopped evolving.
Since the rebirth of the brand in 2019, the world has changed almost completely. We have had to adapt to new ways of working; we have developed new habits, and even our communication has been transformed. Therefore, Hispano Suiza has had to face a series of needs resulting from a new global (and digital) landscape.
One way that we have met these needs has been rethinking, designing and developing a new corporate image, which faithfully represents the DNA of our brand, as well as our essence, and with a view to the future. All the while aligning with the modern day and the trends that will define the coming years.
However, we were faced with an exciting challenge: while looking to the future and adapting to newer times, we also wanted to continue to pay tribute to the heritage and history of our brand, one of the biggest and richest in the automotive world. Therefore, we had to find a way to adapt how we showed ourselves to the world, without losing the heart of the Hispano Suiza that Damián Mateu and Marc Birkigt founded.
For this reason, we agreed to keep the shield and the stork emblem intact, coined in memory of Georges Guynemer, a French pilot who was part of an aviation squadron that housed Hispano Suiza engines and used the outline of a stork as a symbol. In other words, the new image of Hispano Suiza had to keep the same logo and symbols, although enhanced for the digital environment of the present day.
Two essential elements of the brand’s structure inspired the new corporate image. On the one hand, the “hyperlux” ideal, a term coined by Hispano Suiza and which is the result of joining the words “hypercar” and “luxury”. This concept was born from the need to describe sports cars capable of taming the road and becoming real racing cars, but crafted with careful attention to detail and materials of the highest quality. In other words, it was born out of the need to describe Hispano Suiza vehicles.
From this idea arose the apparent dichotomy that has defined the new brand image: the balance between luxury and exclusivity, and the sporty look and competitive DNA that has marked the brand’s history. Two worlds so far apart that, at first, seem incompatible, but we have managed to bring them together to form a unique result.
The new image was also inspired by the brand’s ethos (character, personality): the pleasure of belonging to the unique. This idea became the team’s mantra, which sought to develop a new image conveying the same concept.
Considering the history of Hispano Suiza and that it was one of the favorite brands among aristocrats, artists and intellectuals of the 20th century, such as Albert Einstein, Coco Channel or Paul McCartney, we sought to convey what the experience of owning a Hispano Suiza meant. The experience of driving a limited series vehicle. The experience of belonging to something unique.
Every proposal, every small change, has been thought out and studied in detail. Nothing has been left to chance.
For this, the “FutureBrand” team immersed itself in Hispano Suiza. It immersed itself in our history, who we were, who we are and how we look to the future. It studied our way of working and our audience. They got to know our team and the concerns of everyone who makes up the brand. In short, they dedicated themselves to understanding our raison d’être. And, once this was achieved, they went on to investigate our environment. The world in which we move.
With all this clear, they let their imagination run wild and gave free rein to creativity. Here is a glimpse of the result. Interact and discover the new Hispano Suiza. We hope you like it as much as we do.
The unshakable will to continue improving and evolving proves that Hispano Suiza perseveres. We will continue to work with our sights set on new projects in the short, medium and long term. We will begin to uncover them soon.
The Hispano Suiza Carmen Boulogne shines at the Monterey Car Week
Hispano Suiza took part for the second consecutive year, in the Monterey Car Week held in California on August 14-20
The Spanish brand shined at The Quail “A Motorsports Gathering” with the Hispano Suiza Carmen Boulogne in black.
“We are already thinking about the 2024 edition” said Sergio Martinez Campos CEO of Hispano Suiza.
The Hispano Suiza Carmen Boulogne has just finalised its participation in a new edition of Monterey Car Week, in California (USA), attended by motorsport fans, automotive collectors and celebrities from different fields.
The Hispano Suiza Carmen Boulogne at The Quail, “A Motorsports Gathering”.
The most important appointment for Hispano Suiza was at The Quail, “A Motorsports Gathering”. Hispano Suiza sponsored the event that this year celebrated its 20th anniversary and was attended by 6,000 people. In this edition, the brand expanded its presence with more square meters and two clearly differentiated areas: one dedicated to hospitality and the other one to the car display. Personalities such as former Formula 1 driver Emerson Fittipaldi, influencer Alexandra Mary Hirschi, aka @Supercarblondie, or Nina Weizenecker (@ninacarmaria) came by to admire Hispano Suiza’s fully electric hypercar. For Sergio Martínez Campos, CEO of Hispano Suiza “what we have experienced at The Quail, and throughout the week, demonstrates the passion of the American market for our brand. This encourages us to think about the Monterey Car Week of 2024 from now on”.
Hispano Suiza Carmen Boulogne
Another of the highlights of the Monterey Car Week took place on the night of Thursday, August 17 at the renowned Pebble Beach Beach Club. Hispano Suiza once again sponsored the conference organized by the Petersen Museum under the title “From Race to Road’” where Joan Orús, R D Advisor of Hispano Suiza, shared the stage with Aloisa Ruf, from RUF Automobile professional driver Patrick Lon g and Marc OedeKoven, collector and executive vice president of Scan Logistics. Joan Orús highlighted the driving emotions stirred by the Hispano Suiza Carmen and recognized that his favorite classic is the Hispano Suiza Xenia Dubonnet.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the press office: press@hispanosuizacars.com
Monterey Car Week next destination for the Hispano Suiza Carmen Boulogne
Hispano Suiza returns to the United States to take part in the Monterey Car Week held from August 14 to 20 in California.
The Spanish brand will be at The Quail with the Hispano Suiza Carmen Boulogne.
Hispano Suiza will sponsor the Petersen Museum dinner at the exclusive Pebble Beach Beach Club.
Barcelona, August 1st, 2023. The Hispano Suiza Carmen Boulogne will be seen in California from August 14 to 20 in a new edition of the Monterey Car Week as the city of Monterey and its surroundings will turn into the epicenter of the automotive world Every year, around 100,000 people gather at this event which attracts automotive enthusiasts, car collectors and celebrities.
Hispano Suiza will be at The Quail, “A Motorsports Gathering with a newly designed stand, featuring a hospitality area alongside the car display, strengthening the brand’s presence at this important automotive gathering.
Sergio Martínez Campos, CEO of Hispano Suiza said The United States are a strategic market for us. For this reason, the Monterey Car Week has already become a key fixture in our calendar of events a nd especially The Quail. This year as sponsors of the event, we have strengthened our presence here to offer our clients a unique Hispano Suiza experience.
On this occasion, the brand will show case the Hispano Suiza Carmen Boulogne in Boulogne Black This is the higher perform ing and more exclusive version of the Carmen model, the company’s all electric ‘hypercar’. With a production limited to only five units, it develops up to 820 kW of power thanks to its four electric motors.
Another highlight of Hispano Suiza’s participation in the Monterrey Car Week will take place on the evening of Thursday, August 17 at the renowned Pebble Beach Beach Club.The brand will sponsor the dinner-conference organized by the Petersen Museum under the title “From Race to Road”. During the event, experts from the company will present their vision on this topic along with other leading voices in the automotive industry.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the press office:
The Hispano Suiza Carmen Boulogne culminates its participation in the Goodwood Festival of Speed
The Hispano Suiza Carmen Boulogne made its debut at the Goodwood Festival of Speed, which was marked by the cancellation of Saturday’s event due to bad weather conditions.
The brand presented for the first time in society its renewed corporate identity.
Luis Pérez Sala, former Formula 1 driver and Hispano Suiza Driver Ambassador, drove the iconic hillclimb accompanied by renowned automotive influencers.
Barcelona, July 16, 2023. The Hispano Suiza Carmen Boulogne captured the attention of the public at the Goodwood Festival of Speed this weekend, one of the most important events in the world of motorsports. The Festival created by the Duke of Richmond in 1993, celebrated its 30th anniversary which was marked by bad weather conditions which led to the cancellation of all the activities on Saturday. Even so, close to 200,000 people were able to enjoy this exciting weekend in West Sussex.
Former F1 driver and Hispano Suiza Driver Ambassador, Luis Pérez Sala, drove up the legendary Goodwood Hillclimb over the course of the weekend Tackling the Hillclimb at the Goodwood Festival of Speed is always a thrilling experience, even more so onboard the Hispano Suiza Carmen Boulogne. All the hillclimbs were extremely useful from a technical perspective since they allowed us to test our new batteries and provided us with valuable data that our technical team is now going to analyse.
Victor Cobos, Advisory Board Member and CMO of Hispano Suiza added: “Goodwood is so much more than it’s legendary hillclimb. This event allowed us to introduce our new corporate identity at international level, and meet with journalists, influencers, car enthusiasts, clients and institutions. For this reason we are extremely satisfied”.
Renowned automotive influencers, such as Tim Shmee (@ Nina Weizenecker (@ninacarmaria) and celebrity chef James Martin (@jamesmartinchef) were amongst the guests who accompanied Hispano Suiza throughout the Goodwood Festival of Speed weekend. Getting off the Carmen Boulogne after the Hillclimb, James Martin said: “This was truly special, thank you so much. This car looks, feels and drives amazing. If this is the future, the future’s looking good!”.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza & Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the press office: press@hispanosuizacars.com
Hispano Suiza, official partner of the Goodwood Festival of Speed
Hispano Suiza will be present at the Goodwood Festival of Speed, one of the most important events of the year for lovers of the world of motorsport.
The brand will attend with the Hispano Suiza Carmen Boulogne and will present for the first time its renewed corporate identity.
Luis Pérez-Sala, former Formula 1 driver and Hispano Suiza Ambassador, will drive-up the iconic hillclimb accompanied by renowned influencers from the world of motorsport.
Barcelona, June 29, 2023. Hispano Suiza will participate for the second consecutive year in the Goodwood Festival of Speed, one of the most important events in the automotive world, which brings together some of the most exclusive cars on the planet. Hispano Suiza is an official partner of this year’s edition, which will be held between July 13 and 16.
The Spanish manufacturer will attend Goodwood (West Sussex, England), with a Hispano Suiza Carmen Boulogne in black Boulogne colour. This is the sportiest and most exclusive version of the Carmen model, the company’s all-electric hypercar. With a production limited to only five units, it develops up to 820 kW of power thanks to its four electric motors and it is called to be one of the most followed and photographed models of the Goodwood FoS.
The Hispano Suiza Carmen Boulogne has racing in its DNA – its surname Boulogne is a reference to the brand’s victories in the French town bearing the same name in the 1920s – and is therefore ready to tackle the iconic Goodwood hillclimb, a 1.87-kilometer course that is one of the most anticipated moments of the event.
Former F1 driver and Hispano Suiza Ambassador, Luis Pérez-Sala, will be driving the Carmen Boulogne, accompanied on this occasion by renowned influencers from the world of motorsport, such as Tim Shmee (@shmee150) or Nina Weizenecker (@ninacarmaria).
Hispano Suiza will use this occasion to present for the first time in society its new corporate identity, unveiled earlier this year, and with which it celebrates its history and embraces an exciting future starring technological innovation, commitment to sustainability and passion for luxury. The company’s main icons, such as its historic logo and the stork, remain intact, with monochromatic adaptations and the introduction of the ELECTRIC RED colour.
Sergio Martínez Campos, CEO of Hispano Suiza, said: “We return to the Goodwood Festival of Speed full of enthusiasm. It is an event with which we feel fully identified by the love of the automotive world, which you can breathe in every corner, and we are very proud to be partners of the event. This year we have released a new image for Hispano Suiza and we could not imagine a better scenario to show it to our public”.
Hispano Suiza will broadcast a live streaming of the Carmen Boulogne hillclimb on its You Tube channel (@HispanoSuizaCars).
SCHEDULE HILLCLIMBS
Thursday July 13 11:50h 16:40h
Friday July 13 12:20h 17:50h
Saturday July 15 9:10h 16:20h
Sunday July 16 11:15h 17:50h
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the press office: press@hispanosuizacars.com
Hispano Suiza joins the European Small Volume Car Alliance (ESCA)
Barcelona, 3 April 2023. Hispano Suiza has joined the European Small Volume Car Alliance (ESCA), the trade body for Europe’s car manufacturers which produce less than 10,000 vehicles a year.
ESCA represents the position of its associates before the European institutions and its member states, guaranteeing that their interests are defended together with those of the rest of the automobile industry. This alliance defends the diversity of the sector and the consumer’s ability to choose.
Likewise, ESCA is committed to the continuous improvement of vehicle performance through technological innovations, with the aim of maintaining its competitiveness in the market, as well as implementing measures to reduce carbon emissions of the European Union.
Sergio Martínez Campos, CEO of Hispano Suiza, stated: “Hispano Suiza joining ESCA underlines the commitment and solidity of the project that our company has at European level. We share the objectives of the Alliance and we are prepared to continue growing together”. With the incorporation of Hispano Suiza, which became official this week at its first meeting of the year, the number of ESCA members rises to seventeen.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the Press Office: press@hispanosuizacars.com
What is a hypercar? The features that make the current Hispano Suiza cars authentic hypercars
Elegance: they retain the DNA of the first Hispano Suiza vehicles: their design is based on the 1930s H6C Dubonnet Xenia
Dream features: developed by experienced Formula E racing engineers
Exclusivity: each Hispano Suiza is unique, the client can choose between more than 1900 different combinations
Barcelona, February 6, 2023. The Hispano Suiza Carmen and Carmen Boulogne have marked a before and after in the automotive industry, in the same way that their predecessors did more than a century ago. Pioneers in technology, elegance, exclusivity, and performance, the Hispano Suiza Carmen and Carmen Boulogne have earned the title of hypercars, a concept that raises the capabilities of these vehicles to a new level.
Technology
The Hispano Suiza have been developed, quite literally, on the racetrack. Renowned motorsport engineers, technicians and mechanics, with experience in Formula E make up the Hispano Suiza Technical Team. In addition to that, the brand’s development driver is former Formula 1 and touring car ace Luis Pérez-Sala, who completed countless km behind the wheel of the Carmen on the Circuit de Barcelona-Catalunya and the roads surrounding it.
Hispano Suiza Carmen
For all these reasons, it is no secret that Hispano Suiza created a vehicle ahead of its time, using cutting-edge technology rarely seen before in a model designed for road use.
The result is a vehicle delivering 1,114 CV of power – the Carmen Boulogne – and 1,019 CV – the Carmen – with a fully electric engine, with a driving range of 400 km on a full charge in zero emission mode. All this thanks to the 80 kWh battery it is fitted with.
Hispano Suiza Carmen Boulogne
Performance
What would a hypercar be without dream performances? Both the Carmen and Carmen Boulogne can accelerate from 0 to 100 km/h in less than three seconds. With prodigious power (820kW) and a curb weight of just 1,690kg (60kg less in the case of the Boulogne version), the Carmen delivers outstanding performance. Although it is designed for the road, it feels perfectly at ease on the racetrack, just like a racecar.
Design
Design is one of the hallmarks and differentiating factors for Hispano Suiza. The brand has taken care of the details both inside and outside and ensured to make everyone entering one of its vehicles feel that they are inside one of the most exclusive cars ever created.
For the exterior of the Carmen, Hispano Suiza took the iconic 1930s H6C Dubonnet Xenia as an inspiration. An evolution of the Xenia, the Dubonnet was more powerful and had a more aerodynamic body. The Carmen is a modern representation of that car, adapted to the new times, with an electric motor and featuring the most advanced technology.
As for the interior, the Hispano Suiza features the best materials, inspired by the interiors of the most luxurious Hispano Suiza models of the past. The two-seater cabin exudes refinement and opulence, perfectly complementing its performance. On the dashboard, for example, high-quality machined aluminum and wood trim are used. The classic clock located in the middle of the dashboard is a nod to the clocks of the first cars of the brand. Likewise, the triangular gear selector is a nod to the steel triangle that could be found on previous models of the brand.
Exclusivity
No two Hispano Suiza are the same, and that is also an important feature of the hypercar concept, since each owner can have a bespoke model in their garage, made specifically for them, thanks to the “Unique Tailormade” programme. Thanks to it, Hispano Suiza clients can choose from more than 1,904 combinations for the interior and exterior of their new Carmen, thus configuring a unique model.
Production of the Hispano Suiza Carmen and Carmen Boulogne is limited to 24 units in total.
Legend
Hispano Suiza represents pure history of the Spanish, European and global automotive industry. Founded in Barcelona in 1904, the company manufactured more than 12,000 cars and 50,000 aircraft engines in its first era, between 1904 and 1946. Its pioneering character, design, performance, quality and luxury attracted aristocrats, intellectuals and artist, such as King Alfonso XIII of Spain, Coco Chanel, Albert Einstein or Pablo Picasso.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the Press Office: press@hispanosuizacars.com
Hispano Suiza joins Auto Design & Sketching course launched by the Petersen Automotive Museum and Yellowbrick H
Hispano Suiza Design Director, Francesc Arenas, shares his knowledge with future car designers
The Auto Design & Sketching course, online and totally free, is structured in three modules
Yellowbrick, a world leader in online education, and the Petersen Automotive Museum teamed up to empower the next generation of industry professionals
Barcelona, December 27, 2022. Francesc Arenas, Hispano Suiza Design Director, is one of the prominent figures who has joined the Auto Design & Sketching online course recently launched by the Petersen Museum and the Yellowbrick online education platform.
“It ́s an honour and a real pleasure to be included amongst the designers of the future. I like to think of designers as guardians: every time we start a project, we are working to shape a vision of something that can become a reality over the coming years, at least as far as mobility is concerned. This requires the ability to transfer a vision that comes from our minds, into something tangible”, says Francesc Arenas.
The course consists of three modules, with short chapters lasting from 6 to 15 minutes. The first of them delves into the principles of design and its history. The second module consists of real case studies and, finally, a third, practical module to learn how to draw like a real car designer, from simple lines to futuristic concepts. All three modules of Auto Design & Sketching are now available online. Participants only need to provide an email address and be at least 13 years of age to participate.
This course is designed to be the first step for students, passionate about the automotive sector, who want to direct their career toward design in the transport sector. “High-level training in this field is not always easily accessible to everyone. We wanted to remove some barriers and offer a free training programme involving leading figures in the industry,” says Justin Wolske, director of partnerships and strategic initiatives for Yellowbrick.
For more information or to register: https://www.yellowbrick.co/autodesign
ABOUT YELLOWBRICK
Yellowbrick is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands, and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music, and media.
ABOUT THE PETERSEN AUTOMOTIVE MUSEUM
The Petersen Automotive Museum Foundation is a non-profit charity. The museum is located at 6060 Wilshire Blvd. (at Fairfax) in Los Angeles, 90036. Admission prices are $19 for general admission adults, $17 for seniors and $12 for children ages 4 to 17. Active military with ID, personal care attendants and children under the age of four are admitted free. Museum hours are 10 a.m. to 5 p.m. daily. For general information, call + 1 323-930-CARS or visit https://www.petersen.org.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne in the United States was delivered to collector Michael Fux.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the Press Office: press@hispanosuizacars.com
Different era, same DNA: the Hispano Suiza Xenia Dubonnet and the Carmen, together for the very first time
Hispano Suiza brings together its past and present at the Château de Chantilly (France)
The design of the Hispano Suiza Carmen is inspired by the 1938 Hispano Suiza Xenia Dubonnet
Over the years, Hispano Suiza has preserved its original DNA and values: elegance, sportiness, and exclusivity.
Barcelona, September 26, 2022. Hispano Suiza has brought together for the first time two of its most iconic cars, the historic 1938 Xenia Dubonnet, and the all-electric Carmen. The stage was the “Chantilly Arts et Élégance” concours, held at the majestic Château de Chantilly, just North of Paris. Despite their 81-year age gap, both models share many similarities, since the Xenia Dubonnet was the inspiration for the design of the Carmen, a model with which Hispano Suiza made its return to the automotive world just over three years ago. The Xenia Dubonnet currently belongs to the Mullin Automotive Museum Collection.
The Xenia Dubonnet is considered one of the most elegant and innovative cars in the history of Hispano Suiza. It was created by André Dubonnet, an aviator, athlete, racing driver and inventor who knew the potential of Hispano Suiza engines, since he had used them on his airplanes and had competed with them in car races. Amazed by its capabilities, he decided to purchase a Hispano Suiza H6C, which he chose to personalise with a new, more aerodynamic bodywork and also with the independent suspension system that he himself had patented. He named it after his wife, Xenia, and unveiled it in 1938.
This model, of incomparable elegance and design, served as an inspiration for the current Hispano Suiza design team, led by Francesc Arenas, to shape the new era of Hispano Suiza with the Carmen, a modern representation of the brand evolution over time. “When we designed the Carmen, we were adamant that we should capture our DNA and connect with the roots of the brand. There is no doubt that we have achieved it. You just have to look at the wheel arch and the rear of the car, as well as the belt line”, explains Francesc Arenas, director of Design at Hispano Suiza.
The meeting between the two Hispano Suiza cars took place at the Château de Chantilly, a majestic 19th century building, located just North of Paris. Some of the most elegant automobiles in the world, both current and historical, gathered there in an event marked by luxury and exclusivity, with special attention to art, fashion, and elegance. The Hispano Suiza Carmen shared centre stage with other brand classics such as a 1911 Alfonso XIII or the H6 Torpedo Duvivier. Sergio Martínez Campos, CEO of Hispano Suiza, took part in the award ceremony by handing over the ́Concours d’état ́ trophy in the Hispano Suiza category, precisely to the Xenia Dubonnet.
Sergio Martínez Campos presents the Xenia Dubonnet Award.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne in the United States was delivered to collector Michael Fux.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
MEDIA CONTACTS
For further information about Hispano Suiza, please contact the Press Office: press@hispanosuizacars.com
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