Hispano Suiza to ‘electrify’ The New York City Concours
- Hispano Suiza will be the main sponsor of “The New York City Concours” an exhibition of fine classic cars taking place in the heart of Manhattan on September 17
- The brand will exhibit the Hispano Suiza Carmen Boulogne on 72 nd Street between Madison and Fifth Avenue
- The US play a key role in the expansion of Hispano Suiza internationally
Barcelona, September 8, 2022. After the Monterey Car Week, Hispano Suiza heads to New York to take part in “The New York City Concours”. This year the event organisers have accepted the invitation from the Madison Avenue Business Improvement District to be the featured attraction of their Men´s Style Month. Madison Avenue is the main luxury district in the United States, where the most important fashion and jewelry boutiques are located, as well as internationally famous hotels and restaurants. Located in the Upper East Side area of Manhattan, just a few meters from Central Park, it constitutes an incomparable setting for “The New York City Concours”.
Sponsored by Hispano Suiza, “The New York City Concours” will showcase more than 30 classic and exotic vehicles as well as 12 motorcycles on 72 nd Street between Madison and Fifth Avenue. Along with them, the Hispano Suiza Carmen Boulogne who will be shown for the first time in the big Apple. “The United States is a strategic market for Hispano Suiza” says Sergio Martínez Campos CEO of Hispano Suiza. “After Miami and Monterey, this will be our first time in New York. And I can’t imagine a better venue than this revamped edition of The New York City Concours on Madison Avenue, one of the top fashion and style destinations in the world. With our presence here we continue to challenge the concept of luxury and break the mold of the automotive industry” he concludes.
For her part, Maria Jannace, founder of the NYCC, highlights that “Hispano Suiza is an automotive brand known for their exquisitely luxurious and meticulously engineered automobiles. Their heritage is an important part of automotive history and they have infused their dynamic culture into the creation of cutting-edge electric cars. We couldn’t be more honored to have this legacy Spanish brand as our partner”, says Jannace.
“The New York City Concours” will thus become a meeting point for car collectors and fashion lovers. In addition, the People’s Choice Award will be presented, a prize awarded to the most iconic vehicle attributed by the event guests themselves.
The exhibition is free and open to the public from 12:00 to 17:00.
ABOUT HISPANO SUIZA
Hispano Suiza is a historic Spanish automotive brand owned by the Suqué Mateu family, now in its fourth generation. Hispano Suiza ¡ Automobile Factory S.A. was founded in Barcelona in 1904 by Damián Mateu, together with technical director and engineer Marc Birkigt, also a partner in the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant located in Barcelona (Spain), it embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
In 2019, the brand presented the Hispano Suiza Carmen, its new 100% electric hypercar, and a year later, it upped the ante with the Hispano Suiza Carmen Boulogne. In total 24 exclusive units will be produced.
In 2022, the first unit of Carmen Boulogne was delivered in the United States.
Since its foundation, four generations of the Suqué Mateu family have preserved the brand, providing impetus and dynamism to maintain its significant heritage. Currently, Miguel Suqué Mateu, great-grandson of the brand’s founder, is at the helm of Hispano Suiza as its Chairman.
Hispano Suiza is part of the Peralada Group, which represents the pinnacle of luxury dining and entertainment through its global portfolio of casinos, restaurants, hotels, golf courses, vineyards, music festivals and marinas.
For further information about Hispano Suiza, please contact the press office: email@example.com