Hispano Suiza finalized its participation in the Monterey Car Week. Throughout the week, the brand took part in various exclusive events that turn this area of ​​California in an epicenter for automotive fans, collectors and potential buyers.
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• The first Hispano Suiza Carmen Boulogne to arrive in the US starred in the Monterey Car Week, held from August 17 to 21 in California.

• “We are going to experience a revolution in the interior of our vehicles”, said Francesc Arenas, director of Design at Hispano Suiza, who took part in a panel organized by the Petersen Museum about the “Future of Electric Vehicle Design”.

• Motorlux, The Quail and Exotics on Broadway were the events featuring Hispano Suiza.

Motorlux”, held at the Monterey Jet Center, marked the beginning of the Monterey Car Week. The first Hispano Suiza car delivered in the United States, a Carmen Boulogne painted in  one-off Ocean Song Rose color, was displayed in the so-called “Electric Avenue” before 3,000 visitors, as the excellence in automotive, aviation and gastronomy gathered together, three highly important components of the Hispano Suiza DNA.

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In addition, Francesc Arenas, Design Director of Hispano Suiza, took part in a panel organized by the Petersen Museum on the “Future of Electric Vehicle Design” at the renowned Pebble Beach Beach&Tennis Club. The autonomous car and the changes that it will entail for the interiors focused part of the interventions. Arenas stressed that “biometrics will allow managing the necessary relationship between human and artificial intelligence“.

Hispano Suiza Logo Search for: Heritage Brand Models Dream One Store & Experience Media Room English The United States, a strategic market for Hispano Suiza after Monterey Car Week

The pillar of this Monterey Car Week has been “The Quail, a Motorsport Gathering“, held at the renowned Quail Lodge & Golf Club. Hispano Suiza showcased its Carmen Boulogne on a stand that captured the attention of personalities such as the Swedish former Formula 1 driver Stefan Johansson and one of the best known automotive TikTokers in the world, Daniel Mac (@itsdanielmac with nearly 13 million followers).

Hispano Suiza Logo Search for: Heritage Brand Models Dream One Store & Experience Media Room English The United States, a strategic market for Hispano Suiza after Monterey Car Week

Hispano Suiza finalised its participation in the Monterey Car Week with the “Exotics on Broadway” exhibition, thanks to its partnership agreement with Michelin. Since the inaugural event in 2015, Exotics has grown from a small gathering of supercars to the event with the highest attendance during Monterey Car Week. Focused entirely on the Super, Hyper and Exotic Car phenomenon, the event takes place on Broadway Avenue in the Monterey County town of Seaside.

Hispano Suiza’s presence in the United States is gathering momentum, having participated in five events this year in the United States, since its first showcase at The Amelia last March.