The chain effect of trust

Building trust in the workplace is more important than ever. If these unprecedented times of pandemic have taught us anything, it’s how important trust is and how it significantly affects team engagement and productivity. How it reinforces people’s commitment to their common project, making goals come together in a single one. 

I’ve retrieved some figures I read a few years ago on this topic, and if back then they were significant, they’re even more so today. After years of research and linking neuroscience and trust, Paul J. Zak, director of the Center for Neuroeconomic Studies, professor and author of the book Trust Factor: The Science of Creating High-Performance Companies, released a set of revealing data: compared to employees working in low-trust companies, employees who work in organizations that cultivate internal trust feel 74% less stressed, are 50% more productive, have 106% more energy at work and feel 76% more engaged. To quote Stan Lee, “nuff said”.

All for one and one for all

It’s very important that Internal Communications, HR and management work together to ensure trust and support for all teams. First we must generate trust internally, with a great sense of responsibility, because the knock-on effect of this is that trust levels will also increase among customers, suppliers and society in general. We must be drivers of trust chains.

How do we do it? There’s a formula and it works:

Charles H. Green y David Maister, “The Trusted Advisor”

What’s clear is that in order to achieve greater Credibility, Reliability and Intimacy, actions are essential, not words: a clear organization, thinking about us before our own ego, cooperating, promoting pride of belonging, committing to creativity and knowledge to innovate, being friendly and sincere (always, both at and outside work)… We will only be able to make our customers’ dreams come true if we are confident about being able to do our best, just like when we start building a Hispano Suiza Carmen from start to finish using this formula, proving that it works.

It’s possible that transmitting confidence requires a great effort and maybe a certain level of fatigue (although I’d rather call it an investment). That’s why I think it’s essential to work on it for the present and the future of any project. Without a foundation of deep trust, what is built is neither solid nor strong enough to move forward with passion. After all, it’s the same thing that happens with personal relationships. Don’t you agree?


Sergio Martínez Campos

CEO, Hispano Suiza