In my previous post I pointed out the importance of supporting Spanish industry at all levels, of being able to make projects viable and to carry them out, thus promoting the benefits for society, both in terms of sustainability and in terms of job creation and boosting the reactivation of the economy. A few days ago we read that the European Commission, among the measures included in its ‘European Green Deal‘, intends to give a significant incentive to electric car sales by eliminating VAT on the purchase of non-polluting vehicles. Applying this measure would be extremely interesting since, among other things, it would lead to the availability of more recharging points that would make possible the long-awaited long-distance electric mobility.

The public sector must continue to provide incentives for more feasible, ambitious but realistic plans that can be implemented. More government support is needed for the automotive industry to continue generating jobs, both directly and indirectly. And of course, there must be a defined program, with key dates, where the possibility of private investment is also encouraged.

A few days ago Nissan announced that it was closing in Barcelona. Sad news that serves as a warning to us to do everything possible not to miss out on the opportunity to continue to be at the forefront of the global automotive industry. To escape from a weakness, we can look for strengths to lean on. In this case, and while waiting to find out how it will all end, I believe we have the opportunity to create a sustainable mobility cluster with a network of companies that nurture themselves with all the necessary services to be able to offer the latest technology and have an R&D&I center with a concentration of talent that can offer excellent results, both for the end user and for professionals. It’s this talent that must be encouraged and motivated at all times.

Barcelona: one of the TOP 10 best cities in the world to relocate to in 2020

The Expat Insider survey conducted by InterNations reveals each year which are the 10 best places to move to in order to live and work. In a ranking of cities based on questions to more than 20,000 expatriate workers, representing 178 nationalities living in 187 countries or territories, the city of Barcelona is ranked number 7. We’re still there, Barcelona is still “mighty” and we have everything we need to attract more talent, more knowledge and be proud of it. Let’s believe it.

I think these are sufficient grounds to try to raise awareness among public bodies so that they row harder in this direction. Businesses are looking to generate more value, more employment, better knowledge to be more competitive… we aim to do our best so we can do even better. Do you think it’s possible?


Sergio Martínez Campos

CEO, Hispano Suiza